Dr Amy Wong

Dr Amy Wong

Associate Professor

Department of Marketing Management

My Name is Dr Amy Wong, my profilePage is. I am aAssociate Professorin Department of Services.
  • CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Dr Amy Wong is faculty in the Department of Services, GNU.

     

    Subjects Currently Teaching:

    • Marketing Management
    • Consumer Behaviour
    • Advertising
    • Public Relations
    • Services Management
    • Strategic Management
    • Marketing Strategy
    • Research Methods.
    Subjects Currently Teaching:
     
  • ACADEMIC QUALIFICATIONS
    Degree
    :
    PhD
    Specialisation
    :
    Customer Relationship Management
    Institute
    :
    Monash University
    Year of passing
    :
    2002
    Degree
    :
    BBus (Hons)
    Specialisation
    :
    Management
    Institute
    :
    Monash University
    Year of passing
    :
    1999
    Degree
    :
    BBus
    Specialisation
    :
    Strategic Management and Tourism Management
    Institute
    :
    Monash University
    Year of passing
    :
    1996
  • EXPERIENCE
    Institution / Organisation
    :
    Singapore Management University, Singapore, Department of Marketing, Lee Kong Chian School of Business
    Designation
    :
    Role:Adjunct Faculty
    Tenure
    :
    Aug 2005 – current
    Institution / Organisation
    :
    GlobalNxt University, formerly known as U21Global, Singapore
    Designation
    :
    Associate Dean, Faculty Affairs
    Role:Associate Professor
    Tenure
    :
    Jun 2003 – current
    Institution / Organisation
    :
    Lingnan University, Hong Kong, Department of Marketing and International Business
    Designation
    :
    Role:Teaching Fellow
    Tenure
    :
    Aug 2002 – Jun 2003
    Institution / Organisation
    :
    Monash University, Australia, Department of Management
    Designation
    :
    Role:Assistant Lecturer
    Tenure
    :
    Jan 1998 – Jun 2002
  • CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Dr Amy Wong is faculty in the Department of Services, GNU.

     

    Subjects Currently Teaching:

    • Marketing Management
    • Consumer Behaviour
    • Advertising
    • Public Relations
    • Services Management
    • Strategic Management
    • Marketing Strategy
    • Research Methods.
    Subjects Currently Teaching:
     
  • ACADEMIC QUALIFICATIONS
    Degree Specialisation Institute Year of passing
    PhD Customer Relationship Management Monash University 2002
    BBus (Hons) Management Monash University 1999
    BBus Strategic Management and Tourism Management Monash University 1996
  • EXPERIENCE
    Institution / Organisation Designation Role Tenure
    Singapore Management University, Singapore, Department of Marketing, Lee Kong Chian School of Business Adjunct Faculty Aug 2005 – current
    GlobalNxt University, formerly known as U21Global, Singapore Associate Dean, Faculty Affairs Associate Professor Jun 2003 – current
    Lingnan University, Hong Kong, Department of Marketing and International Business Teaching Fellow Aug 2002 – Jun 2003
    Monash University, Australia, Department of Management Assistant Lecturer Jan 1998 – Jun 2002
  • AREAS OF INTEREST, EXPERTISE AND RESEARCH
    Areas of research
    :
    CRM, Services Marketing, Consumer Behaviour, e-Learning
  • PROFESSIONAL AFFILIATIONS AND CONTRIBUTIONS
    • Australian Institute of Management
    • Golden Key National Honours Society
    • Association of Consumer Research

     

    Reviews

    • Reviewer, Journal of Service Theory and Practice
    • Reviewer, Journal of Services Management
    • Reviewer, The Service Industries Journal
    • Reviewer, Young Consumer
    • Reviewer, Journal of Interactive Marketing
    • Reviewer, International Journal, Managing Service Quality
  • AREAS OF INTEREST, EXPERTISE AND RESEARCH
    Areas of research CRM, Services Marketing, Consumer Behaviour, e-Learning
  • PROFESSIONAL AFFILIATIONS AND CONTRIBUTIONS
    • Australian Institute of Management
    • Golden Key National Honours Society
    • Association of Consumer Research

     

    Reviews

    • Reviewer, Journal of Service Theory and Practice
    • Reviewer, Journal of Services Management
    • Reviewer, The Service Industries Journal
    • Reviewer, Young Consumer
    • Reviewer, Journal of Interactive Marketing
    • Reviewer, International Journal, Managing Service Quality